Measuring Customer Satisfaction
The Managing Director of a technology service company was speaking at a recent conference on customer satisfaction and said: "I pay €5,000 for an advertisement, and I don’t ever know what the return is. If I could be better at managing my customers' satisfaction, there would be more add-on business and I would lose fewer customers – At present, I don't even know if they are considering another supplier".
Do you ever think like that - if so, how do you find out how your customers feel about you? Do you really want to know, since you might have to fix something you didn't know was broken?
Contact us for more information on our Telephone Survey Services.